Roy Saadon

Twenty years building products for millions of users taught me one hard truth: brilliant technology fails if people won't use it.

I've watched countless systems get abandoned despite huge investments. The pattern is always the same—impressive tech, zero adoption. That insight, learned across Intel, eBay, Meta, and monday.com, became Aniccai's foundation.

At Aniccai, I bring my product expertise and a deep understanding of human adoption to design solutions that actually work—because they are built to solve real problems for real people not just technical specs and hype.

• Product Strategy & Scalable Growth – Two decades leading product initiatives for millions of users across global tech companies. Expert in zero-to-one product development, growth experimentation, conversion optimization, and scaling B2B SaaS platforms through data-driven acquisition and retention strategies.
• AI That Solves Real Problems – I design agentic workflows and intelligent automation that address actual operational bottlenecks—not proof-of-concepts that never scale. From automated procurement to intelligent customer onboarding, I build LLM-powered systems that deliver measurable efficiency gains and sustainable ROI.
• Organizational Systems That Stick – Deep expertise implementing "Work OS" platforms that transform how teams operate—moving from fragmented tools and chaotic communication to centralized, transparent systems. I've guided organizations through this transformation, ensuring adoption rather than resistance.
• Leadership Development for Scale – I design and deliver training programs for first-time managers navigating rapid growth in tech environments. My approach balances high performance standards with psychological safety and practical frameworks—because sustainable scaling requires both results and resilient leaders.
• Human-Centered Change Management – Beyond my technical background, I bring a unique perspective on organizational change. My experience teaching mindfulness and performance practices has deepened my understanding of how people respond to new systems, what creates resistance, and how to design adoption strategies that feel natural. This lens helps me build solutions that meet teams where they are—technically sound and humanly viable.

• B2B SaaS Platforms – Led product strategy at monday.com with hands-on experience across customer acquisition funnels, retention optimization, SEO strategy, performance marketing, and go-to-market execution for enterprise and SMB segments.
• Enterprise & Consumer Tech at Scale – Built and scaled products at Meta, eBay, and Intel—mastering the complexities of feature prioritization, experimentation frameworks, A/B testing methodologies, and product operations that serve millions of users globally.
• AI Strategy & Enterprise Adoption – Guide organizations through AI implementation that delivers actual business outcomes. I help companies avoid the pitfalls that cause 70% of AI projects to fail, focusing on clear metrics, integration planning, and adoption strategies from day one.
• Data Orchestration & Intelligent Automation – Expert in unifying fragmented first-party data across marketing and operational stacks (CDP platforms like Segment, Braze, mParticle). I design systems that shift from passive data collection to active, agentic orchestration—enabling automated personalization, precision targeting, and intelligent decisioning at scale.
• Global E-Commerce & Market Strategy – Comprehensive experience in e-commerce strategy from my years at eBay, working across global markets, logistics optimization, payment systems, and consumer behavior patterns. I specialize in Southeast Asian digital commerce (Shopee, Lazada ecosystems), with deep knowledge of regional payment fragmentation, logistics challenges, and "shoppertainment" trends.

• "Our AI Pilot Worked—But It Never Scaled" – Most AI projects fail at the production stage because they weren't designed for real workflows. I start with your business challenge and work backward, defining clear success metrics, designing for integration, and building systems your team will actually adopt. The result: you're in the 30% that succeed.
• "We Have Tools, But Nothing Talks to Each Other" – Disconnected systems kill productivity. I specialize in integration strategy—connecting your CRM, automating data pipelines, and building custom agents that work within your existing ecosystem. Technology should unify your operations, not fragment them further.
• "Our Managers Are Drowning" – Rapid growth breaks management structures. When companies scale from 20 to 100+ people, first-time managers face impossible expectations with zero training. I help organizations develop their leaders with practical frameworks and a "Managerial OS" that prevents the burnout affecting 60% of new managers within 24 months.
• "We're Not Sure What We Actually Need" – The hardest part isn't building AI—it's knowing what to build. I help leadership teams identify high-impact opportunities, right-size solutions to actual needs, and avoid over-engineering. Sometimes the answer is simple automation, not complex AI. My job is to find the path to real ROI, even if that means recommending less technology, not more.

• Guest Lecturer – The Technion (MBA Program): E-commerce Strategy in Asia-Pacific Markets – View on LinkedIn
• Podcast Guest – Startup for Startup: Building Teams That Scale – Listen on Spotify
• Live Workshop: AI Concepts Every Product Manager Should Know – View on LinkedIn