Turning Change into Growth
Humanizing innovation to simplify business growth in a changing world
Value • Trust • Simplicity • People First
Strategic Technology Consulting
Empowering leadership with expert guidance to architect authentic AI strategies that solve real-world business challenges.
Adaptive AI & Automation
Building bespoke AI agents and tailored workflows that fit your unique operational DNA—avoiding generic, off-the-shelf fixes.
Culture & Evolution
Ensuring successful adoption through human-centric workshops, coaching, and mentorship that turn resistance into sustainable growth.
Our Services
AI and Innovation Designed for Impact. No Hype, Just Results.
Co-Created AI Strategy & Value Blueprint
We partner with your leadership to co-create an actionable AI roadmap, focusing on data and process readiness. We guide your team to define the right problems and measurable ROI.
Bespoke AI Agent Development
Designing and deploying custom AI agents and machine learning pipelines that integrate seamlessly into your existing systems and workflows, enabling high reliability and operational excellence.
Organizational Flow & Adoption
We enable your teams to thrive with AI. We accelerate adoption through human-centric design, mentorship, and strategic change management that turns resistance into flow.
Data Foundation & Operational Flow
We stabilize your AI foundation by designing robust data pipelines and infrastructure. We simultaneously optimize human workflows (SOPs) and data collection practices to fuel reliable AI operations.
"We strive to harness technology and AI in making complex business processes simple and efficient. We believe constant change is the natural engine of progress and innovation."
Our Philosophy
The name Aniccai combines ancient wisdom with future innovation. It is a balance between recognizing constant change and striving to create technological solutions that help businesses thrive in an ever-changing world.
Anicca - Constant Change
We recognize the Buddhist principle of Anicca - impermanence and constant change. Instead of resisting change, we help businesses grow and flourish by flowing with it.
AI - Tailored to Your Needs
We believe AI is a powerful technology for creating simple, efficient & focused solutions that address real-world business challenges.
i - Personal Approach
Every business is unique. We tailor our solutions to the specific DNA, culture, and values of each client.
No-Hype - Pragmatic & Realistic
We will always recommend the right-sized solution, even if it means concluding our engagement and not building at all.
Aniccai's Story
A CTO, a COO, a CFO, and a CCO walk into a bar. It isn't a joke, it is our beginning.
We're four longtime friends, each from a different corner of the business world: product, operations, finance, and customer management. For months, we shared the same growing frustration.
We saw a huge gap between the promise of technology and the painful reality on the ground.
We saw organizations pouring millions into AI systems, automation, and data, only to discover employees bypassing them and returning to the old familiar Excel. We saw fear of change, quiet resistance, and massive resource waste.
The turning point came from Roy, who articulated a fundamental product management principle: "It doesn't matter how technologically brilliant a product is. If the user doesn't understand it, doesn't need it, or simply doesn't want to use it—the product fails."
Suddenly everything clicked. Sunny immediately saw the resistance in the field. David understood why customers were frustrated. And Yael saw exactly where the ROI vanished.
The problem wasn't the technology; it was the approach. Organizations focused on the "what" (the features) and completely forgot the "who" (the person) and the "why" (the real value for them).
We understood that our unique combination, the ability to understand the machine, the person, the bottom line and the day-to-day process, is exactly what the market needs to bridge this gap... That night, we founded Aniccai.
The word Anicca - from Buddhism - expresses the constant movement of life. We added the lowercase letter i, symbolizing artificial intelligence (AI) and the individual—a combination of smart technology and humanity.
Our mission: to turn resistance into adoption. Technology should adapt to people, not the other way around.
We don't "implement systems." We build bridges. We believe that the success of digital transformation is not measured in features, but in its adoption level.
We're here to make innovation accessible, personal, and empathetic. We work to ensure that every employee, at every level, greets new technology not with fear, but with curiosity and enthusiasm.
Aniccai is not just a technology company—it's a movement of change, flexibility, and human innovation. Because in our eyes, change is not a threat—it's an opportunity.
The Founders
The team leading the vision
Roy Saadon
Co-Founder, CEO & CTO
Roy brings a rare combination of technology leadership, deep product thinking, and a yoga teacher's perspective. For over 20 years, he has led teams and strategic innovation projects at giants like Intel, eBay, and Meta, as well as the fast-growing company monday.com. He is an expert in building product strategies and implementing AI technologies that drive real and sustainable growth. At Aniccai, he unites people, vision, and technology, helping businesses grow smartly and precisely, by putting people first.
View Profile →
Sunny Tal
Co-Founder, Chief Operating Officer (COO)
Sunny brings rich management experience in service, operations, and sales, along with his expertise as a certified NLP coach. He combines a sharp systemic vision with a deep understanding of people and processes. At Aniccai, he leads business process optimization through automation and AI, drawing on his coaching background to provide the empathetic support that enables real change. His vision: Change your thinking, change your results—in business and in life.
David Levy
Co-Founder, Chief Customer Officer (CCO)
David is a global expert in customer management and business success, with over 25 years of experience in telecom and cyber. He has a proven track record of leading international teams and combining advanced technology with human relationships to drive real results. At Aniccai, he brings his passion for service, balance, and human innovation—helping businesses grow smarter and more efficiently, by putting people first.
Yael Nagar Tsuri
Co-Founder, Chief Financial Officer (CFO)
Yael is a finance and technology professional with over 20 years of experience at Intel, where she led global processes, automation, and financial innovation that saved the company hundreds of millions of dollars. As a Nonviolent Communication (NVC) coach, she brings to Aniccai a unique combination of business precision and human wisdom. Her vision: to connect head and heart, linking the AI with the individual, and to build smarter businesses fueled by passion, balance, and constant growth.
The Reality
Despite massive investments in artificial intelligence, the data reveals a complex picture.Success requires more than technology, it requires partners who understand your business
Failure or Low ROI
70%-95% of AI ventures (GenAI, pilots) stop or yield low return on investment (ROI).
Agentic Project Failure
According to forecasts, 40% of 'agentic' AI projects will fail or be cancelled by 2027.
Not Meeting Goals
70% of AI projects do not meet initial goals or reach production stage.
Revenue Improvement
Only 19% of executives report revenue improvement of over 5% following AI investments. The vast majority see limited results or no change at all.
The Pilot Challenge
30% of generative AI projects will be abandoned after pilot by end of 2025, due to difficulties proving business value and integration issues.
ROI Measurement
Only 15% of large companies have established metrics for measuring ROI for GenAI projects, despite 44% of organizations being in expansion phase.
The Solution: Strategic Partnership
At Aniccai, we understand that real success comes from finding the right solution, not just the newest one. Our process begins with your business challenge, not the technology. We focus on finding the most effective path to your goal—whether that's a simple process optimization, smart automation, or a fully integrated AI system. Once we have the right strategy, we partner with you at every stage: from clear metrics and planning, through seamless integration, to achieving measurable and meaningful results.
Latest Insights
Stay ahead of the curve with our latest guides, case studies, and articles on enterprise AI adoption.
Want to Know How AI Can Grow Your Business?
The Aniccai 4D Model
We don't just build tools; we engineer sustainable growth
Discover & Align
We map your entire ecosystem—data, operations, and human dynamics—to pinpoint the friction points preventing you from flowing efficiently.
Design & Simplify
We cut through the complexity to architect a focused roadmap, selecting only the specific AI tools and strategies that serve your core business goals.
Deploy & Empower
We implement the technology while simultaneously coaching your team, ensuring the solution is not just installed, but embraced and adopted.
Drive & Evolve
We continuously monitor and adapt the system, ensuring your business remains agile and grows sustainably in a landscape of constant change.
Contact Us
Let's talk transformation. We are committed to full transparency and an ethical approach, every step of the way.