The Founders
Four partners. Combined decades of experience in product, technology, operations, and finance. One team.
Roy Saadon
Co-Founder & CTO
Product and technology leader with 20+ years building products at Intel, eBay, Meta, and monday.com.
Sunny Tal
Co-Founder & COO
NLP-certified change expert and former VP of Operations. Bridges human behavioral patterns with AI automation and business process design.
David Levy
Co-Founder & Chief Customer Officer
Veteran executive with 25+ years in global delivery, customer success, and strategic account management across EMEA, APAC, and North America.
Yael (Nagar) Tzuri
Co-Founder, CFO & CBO
20+ years of finance leadership at Intel. Certified Nonviolent Communication (NVC) practitioner. Connects financial strategy with the human dynamics that decide whether AI initiatives actually get adopted.